A2 Media: Busted Remake

Pre-production: we had problems in pre-production, where certain people couldn't stay on certain days so the order in which we shot the sequence wasn't efficient. Also people seemed reluctant to bring props or costume in so we had to make the most of what people did bring. It's fair to say our organisation could've been a lot better. I as the director should have made a shot list which would've cut time down instead of wasting time doing shots that could have been done at any other time.

Production: Filming the sequence took longer than needed as Myself being the director, I wasn't happy with numerous shots due to lack of effort or people being too shy. Eventually we got there and the shots were decent, not great but alright. Trying to mimic the cinematography was quite difficult, but practise makes perfect and we then managed to get the majority of the shots as close as possible to the real thing. I also learnt that having only to film 50 seconds it was more time consuming than I initially thought. Also I believe I managed to get people knowing what was required of them in the shot so there wasn't any confusion.

Post-Production: Editing the shots I found relatively easy as I've had previous experience using Adobe Premier Pro, however certain parts were quite difficult, I still find getting the lip syncing very hard to get perfect and would require precision and a lot of time, I enjoyed working on premier pro and taking from the practise I've had I will take this onto my music video next year by making it as precise as possible.

Overall I'm pleased with how well the project went, having learnt from certain mistakes will help next year so I'm glad we had this practise before the coursework begins.

Evaluation 4

My magazine meets the demographic needs of those who are labelled at C1's and C2's on the Jicnars scale. Which is what i set out for initially, as for psychographics, well my magazine is set for the radicalists, individualists, utopians and realists.

Typically associated for people who:
Have respect for everything natural.
Live a cheap and happy lifestyle.
Enjoys the rain and sun together.
A holiday to a place that is only ever mentioned at the Olympics.
Are agregiously open minded.

A2 Media Studies

I learnt a lot in the process of lip syncing, initially when filming i didn't think that there was much of a problem until it came to editing, we learnt that you have to have the song playing in the background when you say the words to get your timing right otherwise it just won't work, also when you do say the lyrics you have to accentuate the words clearly else it just looks like you're mumbling.

Evaluation 3

My magazine

Evaluation 4

My magazine meets the demographic needs of those who are labelled at C1's and C2's on the Jicnars scale. Which is what i set out for initially, as for psychographics, well my magazine is set for the radicalists, individualists, utopians and realists.

Typically associated for people who:
Have respect for everything natural.
Live a cheap and happy lifestyle.
Enjoys the rain and sun together.
A holiday to a place that is only ever mentioned at the Olympics.
Are agregiously open minded.

Evaluation 2

 The photo above I used for my front cover before i edited it, it's a bust shot of Martin whilst i had the camera set to a slow shutter speed so it created an eerie effect as he moved his head from right to left, now as i targeted my audience at 16-29 the music based around the magazine is similar to that of James Blake who used this effect for his album cover. This photo challenges the dominant ideology of young adults/teenagers being drug abusing, havoc causing, annoying reprobates because it shows a creative and in a sense, a mature, serious aspect to life. I wanted to keep the photo as plain as possible so by having just Martin infront of a blank background keeps it simplistic and makes us think that he's the only thing that matters. Which the audience will appreciate as it should only be about the music instead of everything that popular chart artists are promoting/recieving today e.g film releases, perfume, toys etc.

This photo i used on my double page spread again before it was edited, i decided that a Medium/Close up of Martin portrayed as an artist would make the audience feel closer to the musician and his music. I tried to keep the lighting in the photo as dim and dark as possible while still getting a good image, by doing this it creates a melancholy and eerie outlook, especially as the lyrics in the genre of music are dark and truthful, as well as complex and deep. Which in itself challenges dominant ideology as teenagers are being labelled as stupid and thoughtless, maybe you could argue that teenagers are just putting their minds to other subjects rather than the ones expected of them. Again i wanted to keep it purely focused on Martin so the audiences attention is fully focused on him and the music, nothing else.

Evaluation 1

Copy of Evaluation 1 - Forms & Conventions on Prezi

Front Cover, Contents and Double Page Spread

Risk Assessment

Before I take my photos this weekend, I must undergo a risk assessment. As the majority of my photos will be taken at home there are loads of potential dangers. My first shot is of Martin in my room which is messy and scattered with things all over the floor. The danger here is that Martin can trip and fall, to prevent this I will tidy up my room. When I go to take the photo of the area I want to include on my contents page I will look for any risks such as slippy grounds or rain. As I cannot prevent this happening I will have to be extra careful. The Other photos of people I'm taking will be downstairs in the living room which has no risks as they will just be standing there.

Shot Lists

Costume for Front Cover

Audience Focus Group

My focus group is built up of people who I think have some knowledge in the area or genre of music I am basing my magazine around, I have created a Facebook page outlining what I need them to do for me, mainly giving feedback but I have also stated that I would like there ideas too.

Martin Welsby: 17 Years old. Close friend of mine, interests in the same music genres and artists. High aspirations, enjoys simple things as well as complex and deep meaningful things.

Tom Baldwin: 16 Years old. Close friends with Martin and also likes similar music genres and artists. Well spoken and highly opinionated.

Helen Franklin: My Mum, she has a lot of music knowledge and life experience, in which I trust her opinion and input within this area.

Marco Conway: 17 Years old. a diverse and smart person, who also likes the same music genres and artists, I have put him into my focus group as I think he can offer the best feedback.

Joanne Evans: My godmother, in the same shoes as my mum, someone whose opinion I value highly and someone who also has a vast music knowledge along with life experience.

Billy Francis: 17 Years old, a budding musician who also delves in the similar music artists as me, as he himself is trying to break into the music industry his opinion would be very helpful.

Jasmine Jackson: 18 Years old. My brothers girlfriend, she's taking a game design course so she clearly has creative skills in which i'd like her to show and help me with my magazine.

Joe Havas: Someone I met at college who I find similar to myself, shares the same ideas, interests and way of thinking. As I haven't known him long, by getting his help would be very appreciative as well as interesting.

Detailed Profile of my Target Audience

My target audience will be hard to pinpoint but would be categorised as radicals or utopians. I'm not specifying an age or gender as I feel that I can try to make my magazine available to everyone within my specification. However using the Jicnars scale I'm aiming to keep my audience based around C1's or B's. These are the type of people to prefer Courvoisier rather than Jack Daniels, the type of people to smoke Marlboro over Sterlings. They're also more likely to chose an unpopular holiday destination instead of a popular one. My target audience would appreciate finding some bread for a cheap price instead of being given £500.

Detailed Research into Forms and Conventions 2

The Find Magazine:

This magazine is very different in terms of conventions and how it looks compared to 'DJ Magazine'. The audience has also changed, instead of listening to heavy pumping beats, the listeners to the music advertised and supported by this magazine prefer slower, richer and more aesthetically pleasing sounds. The title 'The Find' gives the impression that all the music within the magazine is yours to explore and simply allow you to 'Find' your taste. The colours used are seemingly to represent culture and the music itself, they're are rich blues and reds mainly. The content of this magazine would be expected to be long articles, interviews and future releases, many of the features are smartly presented, making the magazine more sophisticated. Also the language used is normal maybe verging on a more a sophisticated sense, but I'd say that everybody could read it which is clever from the writer of the magazine as he hasn't generalised his audience.  The cover uses animated drawings instead of pictures, which attracts the audience as it creates a verge of imagination. whereas in something like the double spread there are photos of musicians with quotes and an article. The contents page keeps some of the colour scheme, and the contents is set over a double page spread, the two pages are split containing different subjects, I prefer the design ideas and layout of 'The Find' magazine as it seems more sophisticated and specialised in the music rather than anything else. It also seems easier to read as there isn't so much going on, thus focusing on the artist or the music, it allows you to actually read the content instead of seeing big headlines and coming to a conclusion about the article without even reading it. So after analysing two different magazines that fit the same genre to some extent I have decided that a more low-key but underestimated magazine like 'The Find' is the best choice and basing my magazine around electronic/alternative music genres would be a good decision.

Detailed Research into Forms and Conventions

DJ magazine:

DJ magazine is an electronic, dance and club genre magazine, it has a typical and renowned title in which would draw a typical 'rave' audience into reading it, these are the type of people who prefer simplicity rather than complexity but that simplicity of a different culture or 'world' the colours used are typically splashed everywhere or in block colours, the font for the title itself is bubbled and the text on the cover is normal block writing, the contents page portrays the same functions as the cover but a bit more low-key and smart. The features in the magazine are simple, the pictures are used for the audience to relate and feel a part of. the colours are only blue and pink the two colours associated with boys and girls. the text used are mainly abbreviations, and the adjectives are occasionally put in all capitals to emphasise the affect. There's a central photo of a seemingly famous DJ which the audience would notice. The contents page contains an editorial and  a bi-line with the publishing details at the bottom, the page is split in two with the actual contents information on the right it has reversed out cover lines with '0' in front of the page numbers to make it more sophisticated. The double page spread has some interesting designs, two large photos in the centre of the spread with two large articles.

Main Task: Magazines

My task is to recreate a magazine of one specific genre, producing the front cover, contents page and two page spread. The magazine will show typical conventions however introduce a new angle to one genre of music in which hoping to draw people in and make them read through and interest them.