This magazine is very different in terms of conventions and how it looks compared to 'DJ Magazine'. The audience has also changed, instead of listening to heavy pumping beats, the listeners to the music advertised and supported by this magazine prefer slower, richer and more aesthetically pleasing sounds. The title 'The Find' gives the impression that all the music within the magazine is yours to explore and simply allow you to 'Find' your taste. The colours used are seemingly to represent culture and the music itself, they're are rich blues and reds mainly. The content of this magazine would be expected to be long articles, interviews and future releases, many of the features are smartly presented, making the magazine more sophisticated. Also the language used is normal maybe verging on a more a sophisticated sense, but I'd say that everybody could read it which is clever from the writer of the magazine as he hasn't generalised his audience. The cover uses animated drawings instead of pictures, which attracts the audience as it creates a verge of imagination. whereas in something like the double spread there are photos of musicians with quotes and an article. The contents page keeps some of the colour scheme, and the contents is set over a double page spread, the two pages are split containing different subjects, I prefer the design ideas and layout of 'The Find' magazine as it seems more sophisticated and specialised in the music rather than anything else. It also seems easier to read as there isn't so much going on, thus focusing on the artist or the music, it allows you to actually read the content instead of seeing big headlines and coming to a conclusion about the article without even reading it. So after analysing two different magazines that fit the same genre to some extent I have decided that a more low-key but underestimated magazine like 'The Find' is the best choice and basing my magazine around electronic/alternative music genres would be a good decision.
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