Wednesday, 11 January 2012

Detailed Profile of my Target Audience

My target audience will be hard to pinpoint but would be categorised as radicals or utopians. I'm not specifying an age or gender as I feel that I can try to make my magazine available to everyone within my specification. However using the Jicnars scale I'm aiming to keep my audience based around C1's or B's. These are the type of people to prefer Courvoisier rather than Jack Daniels, the type of people to smoke Marlboro over Sterlings. They're also more likely to chose an unpopular holiday destination instead of a popular one. My target audience would appreciate finding some bread for a cheap price instead of being given £500.

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